This was the edict going into the planning stages, it was our North Star.

Starting from scratch is a blessing and a curse. On one hand, it grants us the freedom to create something truly remarkable, without being bound by any pre-existing limitations or constraints. We have the potential to make a spectacular first impression, captivating our audience with clean and professionally crafted marketing materials. However, embarking on a project from scratch also comes with its own set of challenges. The absence of any prior groundwork means that we are starting with a blank canvas, devoid of any established reputation or customer base. Building brand awareness and gaining traction in the market can be a daunting task.
Nevertheless, the freedom and limitless potential of starting from scratch should not be underestimated. It allows us to think outside the box, taking bold risks and pushing boundaries to stand out in a crowded marketplace. With careful planning and strategic execution, we can transform this blank canvas into a masterpiece, setting a solid foundation for future success.

• Public Relations